Quick Answer
What is a Follow Up Comment?
A Follow Up Comment is a pre-written comment that the BizStackPro Social Planner automatically publishes shortly after your original social media post goes live.
It can be used to ask a question, highlight an important detail, encourage feedback, or give your audience a clear reason to respond.
Encouraging More Social Engagement Instead of Hoping Conversations Start on Their Own
Publishing content is only the first step in social media marketing. The real value often comes from the conversations, comments, reactions, and interactions that happen after a post goes live. Posts that generate engagement can often reach more people and create stronger audience relationships.
BizStackPro’s Follow Up Comment feature allows businesses to automatically publish a comment shortly after a social media post is published. This can help teams start conversations, encourage audience participation, increase engagement, and create more interactive social experiences.
Without an engagement-focused follow-up strategy, businesses may miss opportunities to encourage responses, answer questions, gather feedback, or create the social signals that may help posts gain additional visibility.
This guide explains how Follow Up Comments work, how they support social engagement strategies, and how businesses can create more interactive social media marketing systems inside BizStackPro.
Before using Follow Up Comments, it helps to understand how social media marketing, audience engagement, content scheduling, conversation management, brand visibility, customer interaction, and social media automation work together inside BizStackPro.
Overview
Follow Up Comments are automated comments that Social Planner posts shortly after your original post is published.
The goal is simple: start the conversation immediately without needing to manually add the first comment every time a post goes live.
Why this matters
Early comments and responses can create visibility and momentum, making it more likely that people will notice and interact with your post.
What Is a Follow Up Comment?
A Follow Up Comment is a pre-written comment that Social Planner automatically publishes under your post on supported social networks.
You can use a Follow Up Comment to:
- Ask a question that encourages people to reply.
- Highlight an important detail you do not want overlooked.
- Add a simple call to action such as “Comment below” or “Tag a friend.”
- Encourage opinions, experiences, or customer feedback.
Example Follow Up Comment
“Which part of this is most helpful for you right now?”
Supported Social Platforms
Follow Up Comments can be used with the following supported accounts in Social Planner.
Facebook Pages
Add an automated first comment beneath posts published to a connected Facebook Page.
Facebook Groups
Follow Up Comments can be used when posting to a Facebook Group as a connected Page.
LinkedIn Profiles
Publish a Follow Up Comment beneath posts shared through a connected LinkedIn profile.
LinkedIn Pages
Use an automated comment to support posts published to a connected LinkedIn company Page.
Instagram Business Accounts
Add a Follow Up Comment to supported posts published through a connected Instagram Business account.
How to Set Up a Follow Up Comment
Create your social media post as normal, then add the automated comment before publishing or scheduling it.
Open Social Planner
Log in to your BizStackPro account and open the Social Planner from the main navigation.
Marketing → Social PlannerCreate Your Social Media Post
Click Create Post and select the connected social media accounts where you want the post published.
Add your main caption, media, links, hashtags, and any other content required for the post.
Add the Follow Up Comment
In the post composer, select Follow up Comment.
Enter the comment you want Social Planner to publish after the original post goes live. Keep the comment short, clear, and focused on starting a conversation.
Save the Follow Up Comment before continuing.
Publish or Schedule the Post
Choose whether to publish the post immediately or schedule it for a later date and time.
After the original post is published, Social Planner will automatically publish the Follow Up Comment shortly afterward.
Engagement Tip
Make the Follow Up Comment different from the main caption. Think of it as a question, a small prompt, or a useful bonus detail that gives people a reason to respond.
Use Case: Boost Engagement on Announcements
Follow Up Comments can work especially well for launches, promotions, updates, and announcements where you want to provide an immediate conversation starter.
Create the Announcement Post
Prepare and schedule your announcement for Facebook, LinkedIn, or an Instagram Business account.
Add a Conversation Prompt
Add a Follow Up Comment such as: “What are you most excited to try?”
Let Social Planner Start the Thread
Once the post goes live, the automated comment appears shortly afterward and gives the audience a clear prompt to answer.
Follow Up Comment Best Practices
Ask Open-Ended Questions
Use questions such as “What would you do first?” or “Which option fits you best?”
Use a Clear Call to Action
Give people an easy instruction such as “Reply below,” “Vote A or B,” or “Tag someone who would find this useful.”
Keep the Comment Authentic
Avoid overly promotional language. The purpose of the comment should be to begin a useful and natural conversation.
Use Emojis Lightly
A small number of relevant emojis can improve readability and tone, but too many may distract from the message.
Simple Formula
Question + Small Prompt
Example: “Which of these are you working on right now—A or B?”
Related Social Planner Help Guides
Continue learning how to create, schedule, manage, and improve social media posts inside the BizStackPro Social Planner.
Frequently Asked Questions
What is a Follow Up Comment in the Social Planner?
It is an automated comment that Social Planner publishes shortly after your post goes live. It is designed to encourage engagement by prompting replies or other actions.
Which platforms support Follow Up Comments?
Supported platforms include Facebook Pages, Facebook Groups when posting as a Page, LinkedIn Profiles, LinkedIn Pages, and Instagram Business Accounts.
How do I enable a Follow Up Comment on a post?
Create a post in Marketing → Social Planner, select Follow up Comment in the composer, add your comment text, and then publish or schedule the post.
When is the Follow Up Comment posted?
Social Planner publishes the Follow Up Comment shortly after the original post is published on the selected social platform.
Can Follow Up Comments be used for campaigns?
Yes. They can be useful for launches, promotions, announcements, and other campaigns where you want to prompt feedback, tagging, or replies.
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Visit the BizStackPro Help Center for more step-by-step guides, feature explanations, and troubleshooting resources.
