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Workflow Trigger: Email Events
Automatically trigger workflows in BizStackPro based on what happens inside your emails — such as opens, clicks, bounces, and more.
Understanding Customer Engagement Instead of Guessing What Happens After An Email Is Sent
Sending an email is only the beginning of the communication process. What happens afterward—whether the email is opened, clicked, ignored, bounced, marked as spam, or unsubscribed from—provides valuable information about customer interest and list quality.
BizStackPro's Email Events workflow trigger allows businesses to react automatically to subscriber behavior by launching workflows whenever specific email engagement events occur.
Without engagement-based automation, businesses may miss opportunities to follow up with interested contacts, overlook deliverability issues, fail to maintain list hygiene, or continue treating all subscribers the same regardless of their behavior.
This guide explains how Email Events triggers work, which engagement actions can be monitored, and how businesses can create more responsive email automation systems inside BizStackPro.
Before building email engagement workflows, it helps to understand how email delivery, opens, clicks, unsubscribes, spam complaints, workflow triggers, subscriber behavior, and marketing automation work together inside BizStackPro.
The Email Events workflow trigger lets you automate actions based on how contacts interact with your emails. It’s useful for engagement tracking, list hygiene, and launching follow-ups at exactly the right time.
What Is the Email Events Workflow Trigger?
The Email Events trigger starts a workflow when a specific email event occurs in an email that was sent as part of another workflow. This allows you to respond automatically to subscriber behavior.
Important: This trigger is designed for emails sent from workflows. If you need behavior-based automation for other email types, build that logic into the sending workflow instead.
Supported Email Event Types
- Bounced: The email failed to deliver.
- Clicked: The recipient clicked a link in the email.
- Complained: The email was marked as spam.
- Opened: The email was opened.
- Unsubscribed: The recipient unsubscribed.
Using these events helps protect deliverability and tailor follow-ups based on engagement.
How to Create an Email Events Trigger
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Open or create the workflow you want to trigger
- Open an existing workflow, or create a new one.
- Add a new trigger to this workflow.
-
Select the Email Events trigger
- Find the trigger under the events section.
- Select Email Events.
-
Choose the event you want to listen for
- Add a filter.
- Select Event and choose the event type (Opened, Clicked, Bounced, etc.).
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Limit it to the workflow that sent the email
- Add another filter.
- Select In Workflow and choose the workflow that contains the email step.
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Save the trigger
- Save the trigger before closing the trigger window.
- Once saved, publish/activate the workflow as needed.
Pro tip: Start with a single event type per trigger. If you want different actions for Opens vs Clicks, create separate triggers (or branch immediately with If/Else).
Example Use Case
Trigger a workflow when someone opens an email that was sent from a specific workflow.
Event: Opened
In Workflow: Meet with Billy Calendar
This setup lets you launch follow-up actions immediately after the open event is recorded.
Why Use Email Event Triggers?
- Send follow-ups when emails are opened but not clicked.
- Tag or remove contacts who unsubscribe or complain.
- Improve list hygiene by reacting to bounced emails.
- Trigger reminders, nurturing, or sales sequences based on engagement.
Turn email engagement into automation
React to opens, clicks, bounces, complaints, and unsubscribes—so your follow-up stays timely and your list stays healthy.
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Frequently Asked Questions
What email events can trigger workflows?
Bounced, Clicked, Complained, Opened, and Unsubscribed events are supported.
Can I combine multiple filters?
Yes. Combine the event type filter with an “In Workflow” filter to target a specific sending workflow.
Can this trigger be used for emails not in workflows?
No. The Email Events trigger only works for emails sent as part of another workflow.
How can I test my Email Events trigger?
Use workflow testing, then open or click the email and review workflow logs to confirm the trigger fired.
Automate smarter email follow-up
Use Email Events to respond automatically to subscriber behavior—improving engagement while protecting deliverability and list quality.
Better timing. Better segmentation.
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