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Upsell Products in Store Checkout for E-commerce Stores
Boost average order value with post-checkout upsells—guide customers to an additional offer before the Thank You page.
Increasing Order Value Without Needing More Website Traffic
Getting more traffic can be expensive, which is why many ecommerce stores focus on increasing the value of each customer order instead of relying only on new visitors.
The Upsell Product system inside BizStackPro Ecommerce Stores allows businesses to present additional offers immediately after checkout using dedicated upsell pages and post-purchase workflows.
Without structured upsell flows, stores can miss opportunities to recommend complementary products, upgrades, accessories, or bundles while customer buying intent is still high.
This guide explains how to create upsell pages, configure upsell elements, connect checkout flows, manage skip behavior, and organize post-purchase upsell workflows inside BizStackPro.
Before building post-purchase upsell sequences, it helps to understand how checkout redirects, upsell elements, sale actions, and Thank You page routing work together inside BizStackPro Ecommerce Stores.
Overview
Upsells increase revenue by presenting a relevant, complementary offer immediately after a customer completes their initial purchase. In BizStackPro, you can place upsell pages between checkout and the Thank You page to create a smooth, high-converting post-purchase sequence.
Best practice: Keep upsells closely related to the original purchase (add-ons, upgrades, accessories) so customers can say “yes” quickly without overthinking.
How to Set Up Upsells
1) Create an Upsell Page
- Go to Sites > Stores.
- Create a new page to serve as your upsell page.
- Add a full-width section and insert a row where your upsell elements will live.
2) Add the Upsell Element
- Click Add Element and choose Upsell Element.
- Drag and drop it into your row.
- To add multiple offers, place additional Upsell elements into separate columns.
3) Configure the Upsell Element
- Product selection: Search for and select the product you want to upsell.
- Shipping (per upsell): Enable or disable shipping charges for each upsell element.
- Text customization: Update button/body copy under the General settings.
- Sale Action: Choose where customers go after clicking Buy Now (next upsell page or Thank You page).
Heads-up: Each upsell purchase generates a separate order from the original checkout.
Connect Checkout to Your Upsell Page
To send customers into your upsell flow immediately after purchase, set your checkout page Sale Action to route to your upsell page.
- Open your Checkout page settings.
- Set Sale Action to Go to Page.
- Select your newly created Upsell Page.
- Publish updates so the redirect is active.
Important Add-ons & Options
Autocomplete Address (Checkout)
BizStackPro can use Google’s Street Address API to help customers autofill their address while typing—reducing friction and improving completion rates.
Enable the autocomplete toggle inside your checkout settings to turn this feature on.
Important: Autocomplete address is a paid feature. Contact your agency for pricing and availability.
Add a Skip Button (Required for a Smooth Flow)
Add a Skip button that sends customers to the Thank You page. Without a skip option, customers who decline the upsell may feel stuck on the upsell page.
PayPal Pay Later
- Works with 1-step and 2-step order forms, including upsell purchases.
- Available for one-time products only.
- The Pay Later button appears below the standard PayPal button during checkout.
- Customers may see installment options (like “Pay in 4”) based on region and eligibility.
Pro Tips for High-Converting Upsells
- Keep it relevant: Upsell what naturally complements the original purchase.
- Short copy wins: Lead with the outcome/benefit, not a long feature list.
- Use sequencing: Chain multiple upsell pages with Sale Action if you have a logical progression.
- Test and improve: Rotate products, pricing, and headlines to raise upsell take-rate.
Example: After a customer buys a core product, offer an “upgrade” or “bundle add-on” at a small discount as the first upsell.
Increase average order value without adding ad spend
A well-timed upsell can lift revenue per customer immediately—especially when the offer is tightly aligned to what they just bought.
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Frequently Asked Questions
Can I enable or disable shipping for upsell products individually?
Yes. Shipping charges can be toggled on or off for each upsell element.
What happens if a customer chooses to skip the upsell?
They should be redirected to the Thank You page. Add a Skip button so customers can continue smoothly if they decline the offer.
Does the upsell feature support multiple upsell pages?
Yes. Chain upsell pages by setting each upsell’s Sale Action to redirect to the next upsell page.
Is a new order created when an upsell product is purchased?
Yes. Each upsell purchase generates a separate order from the original checkout.
Can I preview all text changes in the builder?
Not always. Some text (like certain error messages) may not appear in preview, but changes will show in the published version.
How does the autocomplete address feature work during checkout?
It uses Google’s Street Address API to autofill customer addresses, reducing typing time and improving checkout completion rates.
Turn every checkout into a revenue opportunity
Add post-checkout upsells that feel natural (not pushy), route customers cleanly with a Skip button, and chain offers when it makes sense.
Higher AOV. Better ROI.
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