Troubleshooting Email Metrics

Overview

If your email statistics look missing or incomplete, it usually comes down to one of four things: filters, sending method, provider capability, or domain tracking/authentication.

Use the sections below to quickly diagnose what’s limiting your reporting and apply the right fix.

Source Document: Troubleshooting Email Metrics.

1) Understanding How Emails Are Tracked

BizStackPro reporting depends on how messages are sent and what events are available from the sending service. Some methods support open/click tracking, while others can also report deliveries, bounces, and complaints.

Common sending types

• Bulk Emails (Broadcasts): Typically show the clearest analytics. If stats look “missing,” it’s often a filter issue.
• Automated Emails (Workflows & Campaigns): Metrics may roll in over time. Date range filters can hide activity.
• One-to-One Emails: Depending on the sending method, some one-to-one sends may not support open/click tracking.

Common reasons metrics appear missing

• The sending method does not support full tracking (example: basic SMTP).
• Reporting filters exclude the emails you’re looking for (date range, segment, user, or campaign).
• Tracking settings were disabled or not fully configured before sending.
• Your email provider does not report certain event types (deliveries/bounces/complaints).

2) Email Provider Limitations & Integrations

What you see inside BizStackPro is limited by what your Email Service Provider (ESP) can track and send back. If your provider doesn’t supply delivery or bounce events, BizStackPro can’t display them.

Typical limitations

• SMTP-based sending: Often limited to open/click tracking (and sometimes not even that), with little or no delivery/bounce reporting.
• Full-featured ESPs: Can report delivery, bounce, complaint, open, and click events more reliably.

Recommended fixes

• If you’re using basic SMTP and want full analytics, switch to a provider that supports complete event reporting.
• After switching, send a few test emails and verify opens/clicks (and delivery/bounce if supported) show up in reporting.

3) Verify Domain Setup for Accurate Metrics

Even with a good provider, reporting can be incomplete if your domain is missing authentication or tracking DNS records. Proper configuration improves deliverability and helps tracking events get captured consistently.

What to verify

• Tracking CNAME records: required for click/open tracking domains (varies by provider/setup).
• SPF: authorizes permitted sending servers.
• DKIM: cryptographically signs outbound mail.
• DMARC: sets policy and reporting for authentication alignment.

Steps to validate and test

1. Confirm your DNS records match what BizStackPro and your provider require (no typos, no duplicates).
2. Wait for DNS propagation after changes.
3. Send a test broadcast or workflow email and check for opens/clicks in reporting.