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Toll-Free Number Registration
Stay compliant and deliver reliably—register your US/Canada toll-free numbers to reduce filtering and avoid carrier blocks.
Preventing Toll-Free Messages From Being Blocked by Carriers
Toll-Free numbers now require carrier registration before businesses can reliably send SMS or MMS messages in the United States and Canada.
Toll-Free registration verifies your business identity, messaging purpose, and opt-in practices so carriers can approve your traffic and reduce filtering risk.
Without registration, messages may be blocked, heavily filtered, or limited by strict traffic caps even if the number itself remains active for voice calls.
This guide will walk you through Toll-Free number registration so you can complete verification correctly, improve deliverability, and avoid carrier enforcement issues.
To begin, review why registration matters and how carrier enforcement affects unverified Toll-Free messaging traffic.
Why Registration Matters
- Carriers require registration for toll-free SMS/MMS delivered to the US and Canada.
- Messaging-only: Voice calls are not impacted.
- Blocked/filtered messages: You may see 30032 (blocked/limited) or 30007 (carrier filtering).
Key enforcement dates: Unverified toll-free traffic was blocked starting Nov 8, 2023. Numbers still pending verification were blocked by Jan 31, 2024.
Traffic Limits & Enforcement
Industry thresholds (effective Apr 1, 2023) applied caps for Restricted and In-Review traffic; later policies tightened enforcement. Exceeding limits can trigger 30032 blocks. Limits are maximums—carriers may still filter pending/unverified traffic.
| Status | Daily | Weekly | Monthly |
|---|---|---|---|
| Restricted (Unverified) | 500 segments | 1,000 segments | 2,000 segments |
| In Review (Pending) | 2,000 segments | 6,000 segments | 10,000 segments |
| Verified (Approved) | 3 segments/second with lowest filtering risk when compliant. | ||
Reminder: Snowshoeing (spreading traffic across multiple toll-free numbers to bypass caps) is not allowed and can still result in blocks.
Register Your Toll-Free Number
- Go to Settings → Phone Numbers.
- Click the Verification Required icon next to your toll-free number.
- Complete the verification form (you may be prompted to complete KYC if not done).
- Add opt-in proof and sample messages including opt-out language.
- Submit and monitor status updates.
What You Must Provide
- Legal Entity (End Business): The business the consumer interacts with (not the ISV unless the ISV is the sender).
- Public Website/Social Profile: Live, publicly accessible and matching the business identity.
- Business Address: Full physical address (street, city, state, ZIP/postal code).
- Use Case: Specific description (audience, opt-in method, purpose, and expected frequency).
- Sample Messages: Realistic examples including “Reply STOP to opt out”.
- Opt-In Proof: Public URL/screenshot/document for one opt-in type (web form, verbal script, paper form, keyword, or QR code to form).
Web form opt-in disclosures checklist
- Program name/description and represented organization
- Fee disclosure (“Message and data rates may apply”)
- Frequency disclosure (e.g., “4 msgs/mo” or “varies”)
- Customer care/help info (HELP instructions or phone)
- Opt-out instructions (“Text STOP to unsubscribe”)
- Links to Privacy Policy and Terms
Submit & Timeline
- Timeline: typically 2–6 weeks depending on review volume.
- Numbers may show In Review while the carrier review is in progress.
- If you do not register, messaging may remain blocked with 30032.
Common Rejection Triggers
- Missing or mismatched end-business details.
- Website is not public, inactive, or does not match the business identity.
- Use case too vague (e.g., “Marketing” with no audience/frequency/consent detail).
- Opt-in proof missing, unclear, or not publicly verifiable.
Canada Notes
- Registration is mandatory for sending toll-free SMS/MMS into Canada.
- Unverified/pending traffic carries higher filtering risk and may be blocked.
Verify early to prevent messaging disruptions
The fastest approvals usually come from complete submissions: public opt-in proof, clear use case, and realistic sample messages with STOP language.
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Frequently Asked Questions
Do I have to register my toll-free number?
Yes. US/Canada carriers require registration. Unverified traffic has been blocked since Nov 8, 2023, and pending verifications were blocked by Jan 31, 2024.
Does registration affect voice calls?
No. The process only impacts messaging (SMS/MMS). Calls are unaffected.
What are the key error codes?
30032 indicates blocked/limited toll-free messaging; 30007 indicates carrier filtering.
How long does verification take?
Expect roughly 2–6 weeks depending on review volume. High demand can extend timelines.
What proof of SMS opt-in is required?
Provide publicly accessible proof matching the opt-in type: web form (checkbox + disclosures), verbal script, paper form, keyword (via text), or QR code leading to a form.
Can international businesses register?
Yes. International businesses can register toll-free numbers used for US/Canada messaging.
Keep Toll-Free SMS/MMS flowing in the US & Canada
Toll-free registration reduces filtering risk and helps prevent blocks. Make sure your opt-in proof is public, your use case is specific, and your sample messages include STOP language.
Register once. Message with confidence.
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