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Optimal Image and Video Specs for the Social Planner
Use this reference to prep images, videos, and captions that match each platform’s requirements—so uploads succeed and your posts look sharp everywhere.
Overview
Each social platform enforces its own supported formats, file size limits, aspect ratios, and caption limits. This guide consolidates key specs for the platforms supported by the BizStackPro Social Planner so you can design assets that upload quickly and render properly in feeds, stories, reels, and carousels.
Note: A multimedia post means mixing images and videos in a single post. Some platforms support this (often as a carousel), while others do not.
Heads up: X (formerly Twitter) integration is discontinued in the Social Planner. Historical specs may still be useful if you repurpose content for manual posting.
Optimal Video Specs by Platform
Facebook Pages
- Format: MP4, MOV
- Max file size: 1 GB
- Duration: 1 second – 20 minutes
- Aspect ratio: 16:9 to 9:16
- Videos per post: 1
- Multimedia: Not allowed
Instagram Business Profile
- Format: MP4, MOV
- Max file size: 100 MB
- Duration: 3–60 seconds (standard video posts)
- Aspect ratio: 4:5 to 16:9
- Videos per post: Up to 10 (carousel)
- Multimedia: Allowed in carousels
LinkedIn Profile and Pages
- Format: MP4, MOV
- Max file size: 200 MB
- Duration: 3 seconds – 30 minutes
- Aspect ratio: 1:2.4 to 2.4:1
- Videos per post: 1
- Multimedia: Not allowed
X (formerly Twitter) — Historical
- Format: MP4, MOV
- Max file size: 512 MB
- Duration: 0.5–140 seconds
- Aspect ratio: 1:3 to 3:1
- Videos per post: 1
- Multimedia: Not allowed
TikTok
- Format: MP4
- Max file size: 50 MB
- Duration: 3–60 seconds
- Resolution: At least 540 px
- Videos per post: 1
- Multimedia: Not allowed
- Format: MP4, MOV, WEBP
- Max file size: 1 GB
- Duration: 4 seconds – 5 minutes
- Aspect ratio: 9:16, 1:2, 2:3, 3:4, 4:5, or 1:1
- Encoding: H.264 or H.265
- Videos per post: 1
- Multimedia: Not allowed
Google My Business
Video specs are not listed here. If you see an upload failure, try reducing file size, using MP4, and keeping clips short.
Optimal Image Specs by Platform
Facebook Pages
- Format: PNG, JPG, GIF
- Max file size: 10 MB
- Recommended: 1280 Ă— 1080 px
- Minimum: 600 Ă— 315 px
- Images per post: Unlimited (recommended ≤ 10)
- Multimedia: Not allowed
Instagram Business Profile
- Format: PNG, JPG
- Max file size: 8 MB
- Aspect ratio: Square or 1.91:1 to 4:5
- Recommended sizes: Landscape 1080Ă—566, Portrait 1080Ă—1350, Square 1080Ă—1080
- Images per post: Up to 10
- Multimedia: Allowed in carousels
LinkedIn Profile and Pages
- Format: PNG, JPG, GIF
- Max file size: 8 MB
- Max dimensions: 6012 Ă— 6012 px
- Images per post: Up to 9
- Multimedia: Not allowed
X (formerly Twitter) — Historical
- Format: PNG, JPG, GIF
- Max file size: 5 MB
- Recommended: 1280 Ă— 1080 px
- Images per post: Up to 4
- Multimedia: Not allowed
Google My Business
- Format: PNG, JPG
- Max file size: 10 MB
- Minimum dimensions: Larger than 250 Ă— 250 px
- Images per post: 1
- Multimedia: Not allowed
- Format: PNG, JPG
- Max file size: 10 MB
- Images per post: 1
- Multimedia: Not allowed
Communities
- Format: JPG, PNG, SVG, GIF
- Max file size: 10 MB
- Media items per post: Up to 10 (including videos)
- Multimedia: Supported
Stories and Reels Specs
Instagram Story
- Image format: JPEG
- Image size: Up to 8 MB
- Count: Up to 10 images or videos
- Video format: MOV, MP4
- Video size: Up to 100 MB
- Video duration: 3–30 seconds
- Video width: 1920 px
Instagram Reels
- Video format: MOV, MP4
- Video size: Up to 1 GB
- Video duration: 3 seconds – 15 minutes
- Video width: 1920 px
- Thumbnail: Any image format, up to 8 MB
Facebook Reels
- Video format: MOV, MP4, WebM
- Video size: Up to 1 GB
- Video duration: 3–90 seconds
- Recommended resolution: 1080 Ă— 1920
- Minimum resolution: 540 Ă— 960
- Aspect ratio: 9:16
- Thumbnail support: Not supported
Facebook Story
Each Story supports a single image or a single video:
- Image format: JPEG, PNG, GIF (up to 4 MB)
- Video format: Standard formats (up to 1 GB)
- Video duration: 3–90 seconds
- Minimum resolution: 540 Ă— 960
- Thumbnails / OG Meta Tags: Not supported
Quick “Go-To” Sizes
If you want simple defaults for general social graphics (before platform-specific fine-tuning):
- Horizontal (landscape): 1024 Ă— 512 px
- Vertical (portrait): 800 Ă— 1200 px
Content Length Limits
- Pinterest: 500 chars (description), 100 chars (title)
- Facebook Pages: 62,000 chars
- Instagram: 2,200 chars
- LinkedIn: 3,000 chars
- X (historical): 280 chars
- TikTok Personal: 150 chars
- TikTok Business: 2,200 chars
- Google My Business: 1,500 chars
Platform Rate Limits (Per Active User)
- Google: 300 requests/min
- Facebook: 200 requests/hour
- Instagram: 200 requests/hour
- TikTok: 15 requests/day
- X (historical): 100 requests/hour
- LinkedIn: 150 requests/day
- Pinterest: 100 pins/min
OG Meta Tags: Open Graph meta tags are available on most supported platforms except Instagram, TikTok, and YouTube.
Optimize every post before you hit schedule
Use these specs as your checklist so your images and videos upload cleanly, look sharp, and perform well across every platform you publish to.
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Frequently Asked Questions
What is the optimal video format and maximum file size for Facebook Pages and Groups?
Use MP4 or MOV up to 1 GB for Facebook Pages and Groups.
What are the image size recommendations for Instagram Business Profiles?
Use PNG or JPG up to 8 MB. Recommended sizes: 1080Ă—566 (landscape), 1080Ă—1350 (portrait), 1080Ă—1080 (square).
How many images can I upload in a single post on Twitter?
Historically, up to 4 images per post, using PNG/JPG/GIF up to 5 MB each. (X integration is discontinued in the Social Planner.)
What are the requirements for video uploads on TikTok?
TikTok supports MP4 up to 50 MB, duration 3–60 seconds, minimum resolution around 540 px.
What is the content length limit for a Facebook Page post?
Facebook Page posts support up to 62,000 characters.
Design once, publish everywhere with confidence
Pair this spec sheet with the BizStackPro Social Planner to streamline your workflow and avoid last-minute resizing or rejected uploads.
Faster uploads. Cleaner posts.
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