Image and Content AI for the Social Planner

Overview

The Social Planner includes Content AI (to write and rewrite posts) and Image AI (to generate images), so you can plan, create, and optimize social content in one place—without jumping between tools.

This guide walks through how to generate post ideas, refine copy with Brand Voice, create images with variations, and review history.

Using Content AI in the Social Planner

Step 1 — Create a new post with Content AI

1. Go to Marketing.
2. Open Social Planner.
3. Click + New Post.
4. Select the option to create a new post using Content AI.

Step 2 — Fill in the Content AI details

In the Content AI window, provide details so the AI understands what to write:

• Post Title — your topic or headline.
• Description — context, key points, or offer details.
• Keywords — phrases/hashtags to emphasize.
• Writing Tone — friendly, professional, bold, educational, etc.
• Content Length — short, medium, or long.

Step 3 — Generate and select a version

1. Click Generate to create one or more options.
2. Review the variations.
3. Select the best version and insert it into your post editor.

Step 4 — Use Brand Voice for consistency

If you have a Brand Voice configured, Content AI can align your copy to that style.

• Brand Voice toggle: Turn it on/off inside the Content AI modal.
• Smart autofill: When enabled, the tone field may auto-fill based on your Brand Voice profile.
• Consistent output: Helps keep posts aligned across platforms.

Step 5 — Refine using AI editing tools

After generating content, refine it with tools like:

• Make Longer — expand with more detail.
• Make Shorter — tighten the message for character limits.
• Simplify Writing — improve clarity and readability.
• Fix Grammar — correct grammar and punctuation.
• Rewrite — generate a new version with the same meaning.

Step 6 — View history and manage Content AI

1. Go to Marketing.
2. Click the Content AI tab at the top.
3. Review past generations and reuse or adapt content for new posts.

Using Image AI in the Social Planner

Step 1 — Open a post and launch Image AI

1. Go to Marketing → Social Planner.
2. Click + New Post (or open an existing draft).
3. In the media area, choose Generate Image / Image AI.

Step 2 — Describe the image you want

Use a clear prompt that includes the subject, style, and context.

• Subject: “a business owner working on a laptop in a modern office.”
• Style: “flat illustration,” “realistic photo,” “minimal line art,” etc.
• Context: “Instagram Reel cover,” “LinkedIn carousel,” etc.

Step 3 — Choose style and variations

Depending on your settings/plan, you may be able to set:

• Style presets (realistic, illustration, icon-like, abstract).
• Number of variations to generate multiple options.
• Orientation/size (portrait/square/landscape), when available.

Step 4 — Generate and attach images

1. Click Generate Images.
2. Review the generated thumbnails.
3. Open previews (if available) and select what you want.
4. Attach the image(s) to your post.

Notes and limitations

• Static only: Image AI does not generate GIFs or animations.
• Content filtering: Disallowed prompts may be blocked or filtered.
• Brand review: AI may not reproduce logos/trademarks perfectly—always review before publishing.

Best Practices

• Start with a clear brief: Specific title/description/keywords produce better copy.
• Use Brand Voice for consistency: Keep it on for “your usual” tone; toggle off when experimenting.
• Match text + visuals: Generate the post, then generate an image that fits the same theme.
• Test variations: Try multiple text generations and multiple image variations to compare options.
• Edit with intent: Use Make Shorter, Simplify Writing, and Fix Grammar before scheduling.