How to Use URL Parameters on Your Landing Page

Overview

In many cases, contact merge fields (like contact name or contact email) only populate when BizStackPro can identify the visitor—usually after a form submission or when the visitor is already a known contact.

Step 1: Open Your Funnel or Website Page

1. From the left menu, go to Sites.
2. Choose Funnels or Websites.
3. Open the page you want to personalize and click Edit.

Step 2: Add a Placeholder to Your Page

Decide what you want to display (name, email, company, etc.). Then add a placeholder on the page where you want the value to appear. Example placeholder:

Whatever value you pass in the URL using lead will display in place of {{ lead }}.

Step 3: Append the Parameter to Your URL

Add your parameter to the end of the page URL using a question mark (?).

Now your page will display John anywhere you placed {{ lead }}.

Step 4: Personalize Links from Email or SMS

Instead of typing a name manually, you can send a link that inserts the recipient’s value automatically. Example:

When the person clicks the link, the landing page can display the name passed through the URL parameter.

Step 5: Redirect to a URL with Parameters from a Funnel Step

You can also pass parameters automatically by using a parameterized URL inside a redirect action:

• Button redirect
• Form redirect
• Survey redirect
• Calendar redirect

Passing Multiple URL Parameters

Add multiple parameters by separating them with an ampersand (&):

Then place matching placeholders on the page (example: {{ email }}) wherever you want them to display.