

Create, schedule, and manage Instagram Reels in one place so you can stay consistent with short-form video—without being glued to your phone.
Instagram Reels are short, vertical videos designed to capture attention quickly. With Social Planner, you can plan Reels in advance, reuse high-performing content, and maintain a consistent publishing rhythm—without manual posting from your phone.
This guide covers: prerequisites, how to build and schedule a Reel, supported content requirements, collaborator posts (feeds & reels), and why Reels are useful for reach and engagement.
Tip: If the “Reels” option isn’t showing, double-check the selected Instagram profile is a Professional (Business) account.
In the Instagram app (exact layout may vary):
Personal profiles often show “Switch to professional account.”
Creator profiles show options to switch to personal or business.
Business profiles show options to switch to personal or creator.
Choose the Instagram Professional (Business) account you want to publish from. If you pick a non-supported account, the Reels content type will not appear.
In the Instagram post options, select Reels. This tells Social Planner you’re building a Reel (not a feed post or Story).
You can include up to 10 images or videos in a single Reel (as long as they meet the supported requirements).
Scheduled Reels appear in your Social Planner calendar under scheduled content, making it easy to review what’s coming up.
Tip: For best performance, export vertical video and keep your main subject centered so it displays well across reels and previews.
Collaborator posts let you co-author content with another Instagram account. Once they accept the collaborator invite, the post appears on both profiles, which can increase reach and shared engagement.
Note: This supports one collaborator per post. Make sure the invited account is valid and your Instagram profile is properly connected before sending invites.
Example: Turn one help page into a 15–30 second Reel (hook → 3 steps → CTA), then schedule it weekly or monthly as evergreen content.
Schedule Reels ahead of time, manage everything from one calendar, and stay consistent without manual posting.
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No. Reels publishing through Social Planner is only available for Instagram Professional (Business) accounts. Personal and Creator profiles are not supported.
You can include up to 10 images or videos in one Reel as long as they meet the supported size, format, and duration requirements.
Yes. Reels must be at least 3 seconds and no longer than 15 minutes.
Yes. You can Schedule a specific date/time, or Save for Later and schedule when you’re ready.
Reels are great for storytelling, quick tips, behind-the-scenes content, and entertaining clips that can increase engagement and help grow your audience.
No specific limit is mentioned. Create and schedule as many Reels as you need to stay consistent and promote your brand.
Plan Instagram Reels, feed posts, and other social content from one place—so your brand stays visible, consistent, and creative every week.
More reach. Better consistency.
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