

Canonical links tell search engines which version of a page should be indexed—helping you prevent duplicate content issues and strengthen SEO.
A canonical link identifies the primary (“master”) version of a webpage when the same or similar content appears under multiple URLs. This helps search engines avoid indexing duplicates, which can dilute rankings.
For example, these URLs could show the same content:
Example canonical tag: This is what the canonical link looks like in the page head:
<link rel="canonical" href="https://example.com/page" />
Tip: Always use a full, absolute URL (including https://), not a relative path.
After updating the canonical link, click Save in the builder to ensure the change is applied.
rel="canonical".Common use case: If you have the same funnel step reachable via multiple URLs (tracking parameters, duplicates, cloned steps), set one canonical URL to consolidate SEO signals.
Canonicals help search engines index the right page version—so your SEO value isn’t split across multiple duplicates.
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Search engines may index duplicate versions of the same content, which can weaken SEO performance and harm rankings.
Yes. Canonical links help consolidate SEO value by pointing search engines to the primary version of similar or duplicate content.
No. Canonical links are needed only when duplicate or similar content appears across multiple URLs.
Yes. You can update the canonical link anytime inside the SEO Meta Data settings.
When your content can be reached through multiple URLs, canonical links help search engines focus on the version you actually want to rank.
Cleaner SEO signals. Less duplication.
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