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Attribution Report
Track where your leads come from and see which sources and mediums generate the highest-quality prospects and revenue—so you can scale what works.
Understanding Which Marketing Sources Actually Generate Results
Businesses often collect leads from multiple sources, but without attribution tracking it becomes difficult to know which channels are producing valuable opportunities.
The Attribution Report helps connect leads, revenue, and opportunity progression back to the sources and mediums that originally generated them.
Without attribution data, marketing decisions can rely on assumptions instead of understanding which campaigns, platforms, or channels are actually performing well.
This guide will walk you through how the Attribution Report works so you can compare lead sources, analyze revenue contribution, and improve marketing decisions using real performance data.
To begin, review what the Attribution Report does and how it connects lead sources, mediums, and pipeline progression data together.
What the Attribution Report Does
The Attribution Report helps you understand the origin of your leads so you can make smarter decisions about marketing spend and messaging. It shows where leads are coming from, how they enter your system (medium), and how those leads move through opportunity stages.
With clear charts and pipeline comparisons, you can identify top-performing channels and spot where leads get stuck—so you can improve pipeline health and conversion rates.
How to Access the Attribution Report
- Go to Reporting: In your BizStackPro account, open Reporting.
- Select Attribution Report: Click Attribution Report.
The report opens with charts for lead sources, lead medium, optional revenue numbers, and opportunity status breakdowns (with pipeline comparisons).
Lead Sources You Can Track
Attribution helps you understand whether leads came in through direct entry, integrations, or other tracked channels.
- CRM UI (Manually Entered): Leads added by you or your team.
- Third-party integrations: Leads sent in through tools like Zapier and other inbound sources.
- Other sources: Any additional tracked inbound methods.
Viewing Revenue Numbers
Use the Revenue Numbers toggle to display revenue amounts alongside lead counts. This makes it easier to identify sources and mediums that produce not just volume—but real value.
Good strategy: A source with fewer leads can still be a “winner” if it produces higher revenue or better opportunity progression.
Understanding the Attribution Charts
- Lead by Source: Shows which platforms or sources generate the most leads so you can identify your strongest acquisition channels.
- Lead by Medium: Breaks down how leads entered BizStackPro (organic, paid, referral, direct, and other mediums) so you can compare performance.
- Opportunity Status Breakdown by Lead Count: Shows how many leads are in each opportunity status, with an option to compare across pipelines to assess pipeline health and lead progression.
Turn lead data into marketing wins
See which sources and mediums drive the best leads—and the most revenue—then refine campaigns and budget with confidence.
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Frequently Asked Questions
What is the Attribution Report used for?
The Attribution Report helps business owners track and analyze the sources of their leads, providing insight into how well their marketing channels and campaigns are performing.
How can I see revenue numbers in the Attribution Report?
You can toggle on Revenue Numbers inside the Attribution Report to view revenue amounts alongside your lead counts, helping you understand which sources generate the most value.
What does the Lead by Source chart show?
The Lead by Source chart shows which platforms or sources are generating the most leads, giving you clarity on where your traffic is coming from.
What information does the Lead by Medium graph provide?
The Lead by Medium graph breaks down how your leads entered BizStackPro—such as organic, paid, referral, direct, or other mediums—so you can evaluate which are performing best.
What is the Opportunity Status Breakdown by Lead Count?
This bar graph shows how many leads are in each opportunity status, with an option to compare across pipelines. It helps you understand lead progress and pipeline health.
Scale the channels that actually perform
Compare sources, mediums, and pipeline progression to find the best-performing acquisition paths—then double down where you see real revenue and healthier deal flow.
Better attribution. Better decisions.
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